Our Story
Propela was born from practical experience across start-ups, scale-ups, and corporate innovation teams. Having navigated both strategy and delivery firsthand, we understand what it takes to turn ideas into outcomes.
Our approach blends best practice with real-world insight, connecting the skills, structure, and focus needed to move from strategy to execution. We work with organizations ready to evolve, helping them build the clarity, capability, and momentum to grow sustainably in a fast-changing landscape.
Melina Gisler
Principal Consultant / Chief Product Officer
Over the past 15 years, I’ve worked across AdTech, HealthTech, LawTech, and FinTech, building and scaling product functions from the ground up. My work has always centred on connecting customer needs with technological possibility — creating products that make a real difference and are grounded in both strategy and practicality.
As Founder and Chief Strategy Officer at Propela Consulting, I help organisations navigate complex challenges with clarity and focus. My approach combines best practice with hands-on experience, having led the design and delivery of products and technologies that have doubled operational efficiency, transformed client engagement, and achieved ambitious growth goals.
Outside of Propela, I’m deeply passionate about access to justice. I co-founded an Access to Justice start-up that bridges LawTech and FinTech to help underserved communities access fair and affordable legal support. I also volunteer regularly in the justice system and contribute to industry initiatives focused on innovation, the responsible use of AI, and data compliance in the legal sector.
